Creating a great puppy listing is essential to attract the right families and help your puppies find loving homes quickly.
Please see this helpful article for: How to Create a "For Sale" listing
Follow the below tips to make your listing stand out and connect with more interested buyers on Lancaster Puppies!
1. Use Clear, High-Quality Photos
Show Off Their Personality: Include multiple photos of the puppy - playing, sitting, sleeping, and interacting with their litter mates.
- Include Family Photos: Adding pictures of the puppy’s mother and father (if available) can help build trust with buyers.
Good Lighting Matters: Make sure photos are well-lit and in focus so buyers can clearly see the puppy’s features.
Keep the background neat and clean: Head outside to play on the grass in the sunshine, pop a cozy blanket on a chair, or create another clean background with no distractions - so all the attention is on your pup.
Add a Video: A short video can give potential families an even better sense of your puppy’s energy and personality!
2. Write a Detailed and Thoughtful Description
Tell Their Story: Share information about the puppy’s temperament, personality, and what makes them special.
Include Key Details:
Breed and breed generation
Date of birth and expected availability date
Expected adult size and weight
Registration or pedigree information (if applicable)
Health information, such as vaccination and deworming status
The More Information, The Better: Listings with detailed descriptions are more appealing to buyers looking for the right match, and help buyers to form a connection with a puppy.
3. Highlight Health and Care Information
Health Guarantees: Mention if the puppy comes with a health guarantee or has been vet-checked.
Preventative Care: Share updates about vaccinations, deworming, microchipping, or any health testing completed on the parents.
Special Care Notes: Be transparent if a puppy has any special needs or requires specific types of homes.
4. Share Training and Socialization Progress
Early Socialization: Let buyers know if the puppy has been exposed to different environments, people, or other animals.
Training Progress: Highlight any basic training milestones, such as crate training, potty training, or leash exposure.
5. Make Communication Easy
Outline the Process:
Clearly explain next steps and your standard processes for interested buyers.
Mention if a deposit is required or if an application is needed.
Provide an estimated timeline for when the puppy can go home.
Respond Promptly: Fast, friendly communication helps build trust and can move the adoption process along smoothly.
Extra Tips for Success
Complete Every Field When Creating Your Listing: Providing full, accurate information helps your listing perform better.
Keep Listings Up to Date: Remove sold puppies promptly and update availability details as needed.
Build a Positive Reputation: Good communication, transparency, and great service encourage happy buyers - and happy buyers leave positive reviews!
A complete, honest, and detailed listing not only helps your puppies find the right homes faster - it also shows buyers that you care, which makes all the difference.
Thank you for being part of the Lancaster Puppies community!